What is good service? When guest expectations are low, and we exceed them . . . not too exciting. But when guest expectations are high, and we manage to do even better, then we have accomplished something.
As an Entrepreneur,
you are most concerned about yourself
since you are trying to build an extension of yourself...
EGO.
If that is what you really want to...
Courage.
The power to make your own decisions. The ability to act despite all odds when you know you are right. The ability to stand apart from others when your convictions are more important than your popularity.